Writing after long time, this post is targeted for fellows looking for internet marketing strategy, mainly useful for promoting their products, services, etc. Almost a decade Pay per click (PPC) strategy is playing the vital role in internet marketing. I’m not going into deep definitions or how to’s of PPC, here goes easy PPC management & optimization.

Discovering Keywords:
Building a relevant keyword database helps you to understand your customers, you should know how customer search for the products or services you serve. Using Brainstorming, questionnaire, keywords suggestion tools, Google Suggest, Google insight, your traffic stats can build a great list of keywords.

Grouping Keywords:

Grouping keywords into subgroups based on logical term, is going to create a systematic database for further activities. PPC gives fast feedback thus the organized data helps a lot.

Expanding keywords database with Negative Keywords:
Your product/Service competitor’s name is usual and best example of Negative keyword. Showing your ad here-n-there is just wastage of money; show your ad to one who is looking for similar product/service, though he/she is looking for your competitor.

Building Nice Landing Page:
Your ad campaign drives traffic to your page, but didn’t generate the lead?? Think with the mind of searcher, may product doesn’t match with what he/she is looking for, displayed product is too confusing, No idea where to proceed further. So just show your product / service nicely, Keep it simple, easy navigable. And don’t forget to Track the conversions.

Setup your Campaign:
Now that logical group of keywords, nicely build landing pages are ready, think about your Cost per Click (CPC), remember bid amount is subject to value per lead. So it’s your money and budget. You can spend wisely. Every Company though it be Google, Yahoo, Microsoft, Ask.com or anyone else they had great video tutorials to play with their UI.

Analyze the Performance:
With the Running Campaign, to increase productivity, keep analyzing the performances. Google Analytics great tool to research, analyze the performance of your campaign, maintaining them will reduce your search engine marketing Cost for PPC ROI.

Maintain High Click through rate (CTR):
High CTR shows more customers. Rotating keywords will get more exposure to right customers.

So that’s all you can do to with your PPC Campaign, The biggest hurdle of PPC Management is identifying your keywords over the period of time, organize and manage thousand of potential keywords. So if you are hiring someone, be sure he is Certified professional, I recommend SEOP for PPC Management, reason behind there every manager is Certified.

Let me know your feedback, feel free to comment below

India is Emerging Search Engine Optimization power house. Just had a small analysis on basis of some analytic data from Webmaster / SEO related websites. Following are the Top 25 Cities in India with Great SEO Jobs :

1. New Delhi
2. Mumbai
3. Chandigarh
4. Noida
5. Hyderabad
6. Calcutta
7. Ahmedabad
8. Pune
9. Jaipur
10. Chennai
11. Bangalore
12. Gurgaon
13. Bhubaneswar
14. Bhopal
15. Ghaziabad
16. Indore
17. Coimbatore
18. Vadodara
19. Mahape
20. Nagpur
21. Lucknow
22. Panipat
23. Cochin
24. Ludhiana
25. Trivandrum

So for those who are looking for SEO Jobs, These Hubs are your destinations.

After little web activities in Compex, another web related firm providing SEO services and Training company is in Nagpur. Yesterday they conducted an Seminar regarding Search Engine Optimization / Marketing Job prospect in recession period. This was really curiosity generating for me and chetan (specially when such come to our home town). Unfortunately Ashish too planned to come along with us.

Seminar was conducted by Telezent, delivered by Mr. Sandeep Arora, CEO & Co-Founder, Telezent. covers various topics regarding SEO / SEM.

It good to see Nagpur Web Market is growing fast.

Update : Telezent is no more providing Training these days. Found that MH-31 is providing Professional SEO Training.